• Business activities in more than 80 countries
• Sales in 2007: EUR 2.634 billion
• Divisional headquarters: Morristown, New Jersey (USA)

The Consumer Care Division of Bayer HealthCare is among the largest marketers of over-the-counter (OTC) medications and nutritional supplements in the world. Consumer Care currently occupies third place in the global OTC market.

Among its most well-known brands are:

• Analgesics:
  Bayer Aspirin®, Aleve®, Aktren® and Midol®
• Gastrointestinal products:
  Alka-Seltzer®, Lefax®, Phillips'® Milk of Magnesia, Rennie® and Talcid®
• Dermatological/topical products:
  Bepanthen®, Bepanthol®, Canesten®, RID®, Germolene®, Germoloids® and Bactin®
• Cough and cold remedies:
  Alka-Seltzer Plus®, Aleve® Cold & Sinus and Tabcin®
• Multivitamins and dietary supplements:
  Berocca®, One-A-Day®, Pluravit®, Supradyn® and Flintstones®

While Bayer Consumer Care products are present in five major segments, major strength lies in analgesics. The Consumer Care Division manufactures and markets Bayer Aspirin®, one of the most extensively studied drugs in history, with more than a 100-year track record of safety and efficacy. Initially developed as a remedy for pain and inflammation, Aspirin is today the global gold standard for prevention of recurrent myocardial infarction (heart attack) and stroke. When used as directed, Bayer Aspirin® provides meaningful benefits, is safe and effective and is rarely associated with side effects.

In addition to Aspirin’s cardioprotective properties, preliminary research indicates that low-dose aspirin may protect against various types of colorectal cancer. While the evidence to date for Aspirin in chemoprevention is compelling, additional research is needed before aspirin is routinely recommended for this use. 

Bayer Aspirin® remains a major factor in the success of Bayer Consumer Care, which provides support for numerous studies to evaluate Aspirin’s potential to address unmet health needs.  Bayer is committed to working with the scientific community to optimize the appropriate use of Aspirin as scientific support evolves.

• Link: Health advice on Consumer Care topics
• Link: Consumer Care research activities
• External Link: Internet portal of the Consumer Care Division